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Bank website design homepage for Heritage Credit Union

Heritage Credit Union

At BrownBoots, we understand that a bank website design is just one channel for bank or credit union’s brand — which is why we were more than happy to collaborate with Heritage Credit Union on a perception survey, customer analysis, point of difference statement and brand position before beginning any responsive web design.

Once we knew who the client’s target demographic was — and what those customers look for in a credit union — we dove into the creative aspects of the brand, producing templates for business cards, billboard design, print and digital ads, and, of course, the website.

In addition to features like a content management system (CMS) with a built-in audit reporting tool, BrownBoots’ easy-update rates tool and financial calculators, we created two custom web apps for Heritage: a remarketing feature for the homepage that loads a corresponding marketing message based on the last subpage visited as well as a lead-generation template with customizable web forms for future landing pages. It’s another example of how creativity and strategy must work together for a website to be truly successful.

www.heritagecu.org

Tactics

  • Bank website design
  • Billboard design
  • Brand development
  • CMS integration
  • Easy-update rates tool
  • Lead-generation web forms
  • Online and print ads
  • Online financial calculators
  • Remarketing
  • Secure web hosting
  • Social media / blog integration
  • Website audit reporting tool
Responsive web design sample for Heritage Credit Union Responsive web design sample for Heritage Credit Union
Thanks to responsive web design, Heritage Credit Union’s customers can access the website from smartphones, tablets, laptops and desktop computers.
Print ad design for Heritage Credit Union
In conjunction with the brand development strategy, BrownBoots created a variety of templates that use the new creative direction, including online and print ads.
Billboard design for Heritage Credit Union
The billboard design template is another example of how all brand development — from the website to offline channels — should share the same look and tone.
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