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Here’s where we celebrate the launch of new credit union and bank websites, industry insights and more!

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Nearly three years after its debut, the .bank top-level domain (TLD) continues to confuse financials. Fortunately, we have answers. Questions about .bank domain still abound March 14, 2018 Category: Nearly three years after its debut, the .bank top-level domain (TLD) continues to confuse financials. Fortunately, we have answers. learn more
BrownBoots kicked off the new year with a flurry of excitement by launching three bank websites in the first month alone. 2018 off to a successful start with 3 bank website launches March 02, 2018 Category: BrownBoots kicked off the new year with a flurry of excitement by launching three bank websites in the first month alone. learn more
While wizards started out as virtual help desks, the term now covers broader territory, including product wizards, which lead website visitors through a series of questions to calculate a recommendation. Are product wizards right for your bank website? February 22, 2018 Category: While wizards started out as virtual help desks, the term now covers broader territory, including product wizards, which lead website visitors through a series of questions to calculate a recommendation. learn more
Few things necessitate a website update like new branding. BrownBoots puts financials in control of the look of their credit union or bank websites. New bank brand? No problem! January 31, 2018 Category: Few things necessitate a website update like new branding. BrownBoots puts financials in control of the look of their credit union or bank websites. learn more
Every bank or credit union website redesign requires a series of decisions. Here are a few situations that could make a big impact both the aesthetics and usability. 3 tough choices in bank website design January 18, 2018 Category:
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 Every bank or credit union website redesign requires a series of decisions. Here are a few situations that could make a big impact both the aesthetics and usability. learn more
In our ongoing mission to identify financials’ challenges and help them overcome them, we continue to augment our existing services as well as add new ones. New year, new services for financials December 15, 2017 Category: In our ongoing mission to identify financials’ challenges and help them overcome them, we continue to augment our existing services as well as add new ones. learn more
Bank First National came to us with a very aggressive deadline: create a brand-new bank website in two months. Were we up to the challenge? You bet! Bank First website let us flaunt our flexibility December 01, 2017 Category: Bank First National came to us with a very aggressive deadline: create a brand-new bank website in two months. Were we up to the challenge? You bet! learn more
Whether you are taking the first steps with social media or building upon an existing plan, here’s how to enter 2018 with a solid social media strategy. ’Tis the season for social media planning November 20, 2017 Category:
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 Whether you are taking the first steps with social media or building upon an existing plan, here’s how to enter 2018 with a solid social media strategy. learn more
Here’s a quick checklist to make sure you’re comparing apples to apples and getting the most out of your marketing budget when choosing a bank website vendor. Does your bank website proposal cover all the bases? October 16, 2017 Category:
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 Here’s a quick checklist to make sure you’re comparing apples to apples and getting the most out of your marketing budget when choosing a bank website vendor. learn more
What’s worse: information overload or data drought? They can amount to the same thing if you’re too intimidated to sift through your website stats regularly. Basic bank website analytics checklist September 15, 2017 Category:
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 What’s worse: information overload or data drought? They can amount to the same thing if you’re too intimidated to sift through your website stats regularly. learn more
Ever since we built an online mortgage application for FDL Credit Union in 2011, we’ve been itching for the chance to redesign their website. Credit union website was worth the wait August 23, 2017 Category: Ever since we built an online mortgage application for FDL Credit Union in 2011, we’ve been itching for the chance to redesign their website. learn more
Blogs have made a big impact on the web since they debuted 20 years ago. What began as a standalone personal journal has evolved into the standard format for sharing articles (and more) with an online audience. Does your bank website need a blog? August 16, 2017 Category:
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 Blogs have made a big impact on the web since they debuted 20 years ago. What began as a standalone personal journal has evolved into the standard format for sharing articles (and more) with an online audience. learn more
The calendar is getting awfully thin. Will you finish your budget plan for next year in time? And will it be precise? Master your marketing budget with fast, easy estimates from BrownBoots August 02, 2017 Category: The calendar is getting awfully thin. Will you finish your budget plan for next year in time? And will it be precise? learn more
As a marketer who knows that email communications are vital to your overall marketing strategy, how do you make sure your message makes the cut? Tips for successful email marketing July 13, 2017 Category: As a marketer who knows that email communications are vital to your overall marketing strategy, how do you make sure your message makes the cut? learn more
If your bank website isn’t delivering the information and experience customers expect, you might as well be slamming the door in their faces. Don’t underestimate the importance of your virtual door June 15, 2017 Category: If your bank website isn’t delivering the information and experience customers expect, you might as well be slamming the door in their faces. learn more
BrownBoots Interactive Inc. has chosen Danelle Smit for the newly created role of business development manager at the agency. BrownBoots adds business development manager May 22, 2017 Category: BrownBoots Interactive Inc. has chosen Danelle Smit for the newly created role of business development manager at the agency. learn more
Deadline for complying with Americans with Disabilities Act (ADA) website regulations is looming. Make sure your bank website complies! What you need to know about ADA website compliance May 15, 2017 Category: Deadline for complying with Americans with Disabilities Act (ADA) website regulations is looming. Make sure your bank website complies! learn more
Sometimes clients present us with out-of-the-box challenges — and other times our proven, standard approach provides the perfect solution. No such thing as an ordinary BrownBoots website March 22, 2017 Category: Sometimes clients present us with out-of-the-box challenges — and other times our proven, standard approach provides the perfect solution. learn more
BrownBoots Interactive Inc. is pleased to announce the promotion of Patrick Rose to the position of vice president. BrownBoots Interactive names new vice president February 08, 2017 Category:
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 BrownBoots Interactive Inc. is pleased to announce the promotion of Patrick Rose to the position of vice president. learn more
Malvern Bank’s customer-first focus and BrownBoots’ creative, custom web development proves you don’t have to be the biggest to be the best. Small bank’s website makes big impact January 09, 2017 Category: Malvern Bank’s customer-first focus and BrownBoots’ creative, custom web development proves you don’t have to be the biggest to be the best. learn more
When cookie-cutter bank website design companies drag their feet on changing webpages, it frustrates website administrators. It also frustrates bank and credit union customers. New bank website a win-win for our client, their customers June 15, 2016 Category:
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 When cookie-cutter bank website design companies drag their feet on changing webpages, it frustrates website administrators. It also frustrates bank and credit union customers. learn more
Staff photos often serve as your business’s first impression, so it’s important to take the time and effort to make sure you are conveying the right image. 4 portrait photography flaws to avoid February 13, 2016 Category: Staff photos often serve as your business’s first impression, so it’s important to take the time and effort to make sure you are conveying the right image. learn more
Every good business endeavors to make their customers’ lives easier. Best bank websites put customers first January 11, 2016 Category: Every good business endeavors to make their customers’ lives easier. learn more
Like a car, a neglected website will break down. But with regular maintenance, you can keep your No. 1 vehicle for customer service firing on all cylinders. 6 tips for giving your website a tune-up in 2016 November 09, 2015 Category: Like a car, a neglected website will break down. But with regular maintenance, you can keep your No. 1 vehicle for customer service firing on all cylinders. learn more
“New and improved” has become a cliché in marketing, but that doesn’t make those concepts any less cool. New credit union website boasts strategic bells and whistles September 09, 2015 Category:
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 “New and improved” has become a cliché in marketing, but that doesn’t make those concepts any less cool. learn more
At BrownBoots, AEs wear many hats, playing a supportive part in every bank website project. Here are a few examples of their various roles. What, exactly, is an account executive? July 16, 2015 Category: At BrownBoots, AEs wear many hats, playing a supportive part in every bank website project. Here are a few examples of their various roles. learn more
Although search engine optimization (SEO) isn’t the answer to every marketing problem, it factors into a lot of solutions. Learn the ABCs of SEO May 21, 2015 Category: Although search engine optimization (SEO) isn’t the answer to every marketing problem, it factors into a lot of solutions. learn more
Google’s latest algorithm update has unleashed a terrifying new word into the English language: Mobilegeddon. What Mobilegeddon means for you April 28, 2015 Category: Google’s latest algorithm update has unleashed a terrifying new word into the English language: Mobilegeddon. learn more
We're pleased to report that one of BrownBoots' bank website design projects has been recognized among the most inspirational responsive websites in the banking industry. Responsive bank web design receives recognition March 27, 2015 Category:
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 We're pleased to report that one of BrownBoots' bank website design projects has been recognized among the most inspirational responsive websites in the banking industry. learn more
In light of a recent announcement by Hold Security, people are taking another look at their personal accounts. Protecting online accounts starts with passwords September 17, 2014 Category: In light of a recent announcement by Hold Security, people are taking another look at their personal accounts. learn more
When BrownBoots was approached by Horicon Bank to create and develop a custom banking website design to match the feel of walking into one of their branches, we were instantly impressed at their willingness to embrace creativity. New online branch reflects feel of brick-and-mortar locations July 03, 2014 Category:
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 When BrownBoots was approached by Horicon Bank to create and develop a custom banking website design to match the feel of walking into one of their branches, we were instantly impressed at their willingness to embrace creativity. learn more
Shortcuts in bank website design and custom web development don’t work. The best websites take creativity and strategy April 14, 2014 Category:
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 Shortcuts in bank website design and custom web development don’t work. learn more
Remember when choosing between .com and .net was all you had to worry about when it came to creating your web address? New domains won’t immediately impact dominance of .com February 13, 2014 Category:
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 Remember when choosing between .com and .net was all you had to worry about when it came to creating your web address? learn more
Have you ever wanted a sneak peek into the mind of a graphic designer during a bank website design critique? Why designers need honest feedback January 28, 2014 Category: Have you ever wanted a sneak peek into the mind of a graphic designer during a bank website design critique? learn more
When it comes to web design and development, just about every list makes mention of something called “responsive web design.” Make ‘mobile friendly’ a New Year’s resolution for your bank website January 08, 2014 Category: When it comes to web design and development, just about every list makes mention of something called “responsive web design.” learn more
When talking about social media, there’s a temptation to dive directly into tactics, but social media is more than a Facebook page or YouTube channel. What you need to know about social media (in 30 minutes or less) September 27, 2013 Category: When talking about social media, there’s a temptation to dive directly into tactics, but social media is more than a Facebook page or YouTube channel. learn more
While our online portfolio features some of our bank websites, a handful of our endeavors remain hands-off for the general public. A peek at the hidden half of our portfolio June 18, 2013 Category: While our online portfolio features some of our bank websites, a handful of our endeavors remain hands-off for the general public. learn more
No matter which team wins the Super Bowl this Sunday, advertisers will score a proverbial touchdown with the ads that air between plays. When bank marketing becomes a laughing matter January 30, 2013 Category: No matter which team wins the Super Bowl this Sunday, advertisers will score a proverbial touchdown with the ads that air between plays. learn more
We had a blast working with American Bank on everything from information architecture and SEO to the vibrant, contemporary layout to the little surprises that pop up when developing such a comprehensive website. Another great bank website is born October 09, 2012 Category: We had a blast working with American Bank on everything from information architecture and SEO to the vibrant, contemporary layout to the little surprises that pop up when developing such a comprehensive website. learn more
We talk to our clients about the benefits of a mobile website not because we’re pushy salespeople, but because we know how frustrating it is when you’re trying to find information or make a purchase from a smartphone while on a website that hasn’t been optimized for mobile users. ‘Do I need a mobile website?’ New mobile web statistics suggest yes! September 26, 2012 Category: We talk to our clients about the benefits of a mobile website not because we’re pushy salespeople, but because we know how frustrating it is when you’re trying to find information or make a purchase from a smartphone while on a website that hasn’t been optimized for mobile users. learn more
The chances are you won’t read the next sentence or two, especially if I make this a sentence so long that it extends several lines and forms a large text block (formerly called a paragraph), which will inevitably intimidate your eye... Skim (don’t read) these tips for writing for the web June 11, 2012 Category: The chances are you won’t read the next sentence or two, especially if I make this a sentence so long that it extends several lines and forms a large text block (formerly called a paragraph), which will inevitably intimidate your eye... learn more
If brainstorming ideas for the perfect name of a product can span months, consider the amount of agonizing that goes into inventing the ideal name for a company. Discovering the heart and ‘sole’ of BrownBoots June 05, 2012 Category: If brainstorming ideas for the perfect name of a product can span months, consider the amount of agonizing that goes into inventing the ideal name for a company. learn more
When discussing new website layouts and existing site revisions with clients, a common request we hear is bring as much content up above the fold as possible in order to save visitors from performing the onerous task of scrolling down to find what he or she is looking for. However, there are a few problems with this line of thinking... When it comes to web design, don’t fear the fold March 30, 2012 Category: When discussing new website layouts and existing site revisions with clients, a common request we hear is bring as much content up above the fold as possible in order to save visitors from performing the onerous task of scrolling down to find what he or she is looking for. However, there are a few problems with this line of thinking... learn more
Here at Brownboots we take pride in providing excellent client support and building websites for businesses that help make things run smoother. One of the most valuable tools we offer is our proprietary content management system (CMS). Not all CMSs are created equal January 11, 2012 Category: Here at Brownboots we take pride in providing excellent client support and building websites for businesses that help make things run smoother. One of the most valuable tools we offer is our proprietary content management system (CMS). learn more
A blog for your bank website is an excellent first step to getting your feet wet with social media. Quick tips for reaching your blog’s full potential November 16, 2011 Category:
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 A blog for your bank website is an excellent first step to getting your feet wet with social media. learn more
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