SEO for banks
There are no quick fixes when it comes to search engine optimization (SEO). In fact, any tricks that promise to make your site climb the rankings are more likely to get you blacklisted than promoted to the first page of Google results. Search engines are always tweaking their algorithms, so it’s important to create a strategy that will have a positive, long-term impact on your website.
At the end of the day, it’s your content — what real people see, and not just hidden code — that will decide if any given webpage has value to search engines.
On a basic level, a website must use search engine optimized terms to get noticed (and ranked higher) by Google, Bing and the rest. It takes quite a bit of research to determine which words and phrases your target audience will type into a search engine, how often those words are likely to be used in a month’s time and how many other sites competing for those keywords.
And once you create your “cheat sheet” of keywords, you have to know where to use them.
Whether you’re planning to create a new website or simply want to attract more visitors to an existing site, BrownBoots can help increase your odds of being found through search engines. We manage the SEO copywriting for you or teach you how to make your site more “valuable” — not only in the eyes of Google, but also for your human visitors.
Our process for leveraging search engine optimization
Phase 1: SEO Research
We start by performing a full-scale search engine optimization audit, reviewing your website’s traffic (if possible) to set a benchmark for stats such as unique visitors, page views, bounce rate and percent of new visits. Next, we review which keywords are currently directing traffic to the site from search engines and work with you to develop a list of additional keywords. From there, we analyze the long list of possible keywords and other related terms to determine which phrases are likely to have the most impact. At the same time, we evaluate any inbound links to your site.
Phase 2: SEO recommendations
Using the data gathered in Phase 1, we devise a tactical plan to improve search engine rankings, providing a “cheat sheet” of the most-searched-for terms, along with recommendations for SEO keyword placements and a link-building strategy. If included in the estimate, we also will provide SEO copywriting and, following revisions and/or approval from you, insert the new text into the website.
Phase 3: Ongoing SEO evaluation
Because the internet is always in a state of flux, it’s important not only to track the effectiveness of a search engine optimization strategy, but also reanalyze keywords. As necessary, adjustments should be made based on changes to search engine practices and algorithms. We review SEO bimonthly or quarterly, providing reports with updated competitive analyses, revised inbound links/link building and a general snapshot of relevant SEO data.